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What you have out up is of great value for somebody start thinking of investments in a much dynamic way. As you have mentioned I will say the investor should evaluate the think on case to case basis. When you have limited exposure to funds for investing you want to opt for the best option and when you have more than enough funds to spread it across you can find the multiple places to invest.
One should opt for an investment plan based on his/her case example investments which you can liquidate as you want. If you need something which you can liquidate on your preference then you should opt for this and so on...
Perhaps the most popular investment product would be superannuation. This is because of the tax savings that are significant and also the fact that the government will add more money for free if you salary sacrifice up to a certain amount
This could also give you great insight into the industry and when one of your firms goes down, you'll be able to apply the lessons learned to the one that succeeds. The founders of the successful firm may give you better terms with future agreements if you're able to give them info they couldn't get anywhere else, based on your experience with the failed company.