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But its true, its so important to learn your value proposition and be able to convey it in a few seconds. Restricting it to 150 characters is a great exercise, but add another step.
Even if you manage to get a great pitch down to 150 characters, check to see if that pitch describes any other companies. If it does, then find a way to differentiate yourself in the pitch and go back to the drawing board.
P.s. You should put "warning: spoiler" at the top.
Also, thanks for checking out http://ryanagraves.com Lets set up a time to chat, I'd love to share experiences. graves.ryan[at]gmail.com
Cheers.